Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully built structure along modern architectural lines accentuated with art installations inspired by Ethnic’s logo and structural symmetry. With an aim to revive the vitality of retail experience in brick and mortar stores, it is a one-stop shop for all Ethnic has to offer roof from limited collections to fragrances & footwear.